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According to statistics, Air Max 24-7 China children's clothing consumer demand at around $ 2.3 billion. The next few years, national children's clothes will also demand increasing to more than 10%.
And on the other hand, men's wear, women's wear, casual wear, sports wear market matures has been rapid development without too much space. In this context, more and more enterprises look to the children's wear market. Domestic famous brand septwolves, conwise, Anta, 361 degrees adult shoes clothing brands have joined to "war", and some children's wear new horizons of new models, Nike Shox R3 but also for the children's wear industry has injected fresh blood.
Smith Barney costume in charge revealed a few days ago, beautiful garments low-key into children's wear market two years ago, now has nearly 200 shops, sales could reach $ 200 million is expected this year, shops number may be up to 500. Smith Barney costume will strengthen its efforts to open up channels of franchise sales this year, and hoped that through 3-5 efforts, to build China most influential brand of trendy children's wear, 5-15 annual billion sales in the future.
Intense than that of the competition. Nike Air Max 180 Big international fashion also smell tempting opportunities, following Dior, and Armani, and D&G, and Burberry, Ralph Lauren, Marc Jacobs etc after the big, more big international has joined the ranks of children's clothing, such as pushing baoluoshimisixin first series Paul Smith for children and adolescents, Fendi kaimai clothes for the first time, Celine is also brewed a children's clothing line. And Versace also launched its high for the first time this summer children's series "Young Versace", born babies to the age of 12 for men and women of the target group of children. The company said, children's wear series achieved in 5 years with 200 goals of retailers, Air Jordan High Heels wholesale sales of 30 million euros, children's wear series also will be available in shops and adult costumes sale together.
For new brands into children's wear, insiders said, if it is out of place competition, form complementary clustering effect, that for the overall development of children's wear industry, are icing on the cake.
At present, the domestic pattern of children's wear market is roughly: domestic and foreign brands accounted for half the 50% market share in the share in domestic manufacturers, only about 30% own brand, Air Max Shoes and most of them get together in one, two or three lines of urban market; another 70% in a brand-free State. 50% market share and brand abroad occupy almost all concentrated in the central city.
According to the China business information center's latest statistics, in February 2011, children's wear market top ten comprehensive brand market share total 37.57%. Among them, Adidas, Balla Balla and Nike the top three bits, comprehensive market share of Black Air Jordans more than 5%.
Prospect